Your chance of success is low if you have large separate sales and marketing groups in a company with less that fifty million dollars in revenue. Problems:

1. Two chairs
2. Divided decisions, not multiplied decisions
3. Multiplied costs, direct and transaction
4. Too easy to claim success or deflect responsibility…

If the business is growing rapidly (twice your industry), you will not notice the mistake. However, during the meetings watch for the problems. Your attention may save your company.

Remote control means no control. —