More. From sAdvertising:

It features a breakthrough in its Raw engine, a great dust/blemish removal too, and a more user-friendly interface.

What it is selling is irrelevant. The way it says it. The choice in words and patterns is. You talk like this, or at least are supposed to, expected to use these words this way. You will, in time, think like these ads. You probably already do. Living in this post ’84 world.