If you are going to rely upon the sound bite, make certain that it sounds right.

Today on the Radio, I heard a union spokesman using words that he didn’t use at home. Words that he didn’t use regularly. He was wearing words to big for his ideas or his message. I sensed in his tone, timing and timidity, that even the thoughts were not full thoughts. Instead he was in search of a slogan. Too bad. What is needed is message. Mean something before saying some thing.