Yahoo targets mobile users with Tumblr deal – FT.com

Nonetheless, some Tumblr users have expressed dismay about Yahoo’s ownership and have already started moving their blogs over to rival platforms such as WordPress, in the wake of the deals announcement on Monday.User growth was one of several metrics that Yahoos finance chief Ken Goldman said he used to determine the $1.1bn price tag for the six-year-old social media site.

via Yahoo targets mobile users with Tumblr deal – FT.com.