Category: The Pre

The Trick Is

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At times, it is a trick question; the question may be telling rather than asking.
Q:

Who is buried in Grant’s tomb?

The answer should be obvious. However,

what color of light is passed by a blue filter?

may seem obscure. The answer is obvious. We see it, and call it that color, because of the light that is passed or reflected by that thing. Blue is blue, because there is blue light present. No blue light, no blue sensation.

Unless

you convert one color to another.

The Difference A Client Makes

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Small regional client makes and sells shirts for men. When they came to studio they brought a box of shirts. Actually three boxes. Each box held shirts for three different sizes. Several styles in each box.

Major brand client makes and sells shirts for men. When they came to studio they brought stacks of boxes. Several sizes of each style, as well as several copies of each shirt. It looked like the opening of a fine men’s store.

With larger clients, you have more options. They get better images.