Sound It Out

Making a speech is easier than writing legislation, but it is also different. A speech is spoken, and meant to be repeated. If your speech is not lifting, it will not be lifted. The words are less important, even unimportant. The phrases are the punches, the words only muscles.

For a speech to be re-used, it must fit on a napkin, a button, a bumper sticker. Cut out the hedge words. Trim your hedges. Cut the cliche. Sharpen your syntax. Small words will trip the tongue, tumbling tones without tempo. Chop them. Stick to the sharp phrase, either curt or cuddly is better than cliched and cloudy.

the American promise has been threatened once more.

more than just money

clear that we must take out Osama bin Laden and his lieutenants if we have them in our sights.

Read those portions in italics. The one if we have them in our sights. is a perfect hedge. This phrase is made to excuse inaction. Worse though, it sets up a bad lawyering circumstance. Making it easy to avoid action. “Hey, they weren’t in my sight, not while I was on duty. I never saw them.” Sharp phrases induce action, their words endue conception. They also fit on a campaign sign.

Resume Royale. Resume Roulette

My resume, my experience has to match yours, but be more than. My vitals must be compatible, just somehow, in some way more. You want someone who is you, but better. You done right, the way you wish you could be, say if something, just some thing, had been done different. That is the person you want to vote for, you, with more. But your limitations are what you elect, not your aspirations. You elect what you want to be, what you say you are, but know you are not. the truth is, you do elect yourself. That politician, the one with the gun in his hand, that man over there tellin you IT’s unfair. Well he is you. His lies are yours. His life isn’t, but what he says about it is. You pull the wooly blankets over your own eyes. You can not vote for someone with answers you don’t already understand, and you have no answers. Neither will they, the elected.