Try this in all today’s emails. Use “most” in most of your emails. Try being most clever… here is one effort that prompted this.

The NEX-5 has one of the most button free designs ever seen

“No one I think — certainly myself included — went into politics to sort of deliver cuts, but we all know, I think, as a country that it is necessary. And it’s going to be difficult and it’s going to be painful and it’s going to be controversial,” Clegg told the BBC.

Nope these are going to be cuts, slashes, gouges, gaping openings… No kinda way round it.