“If youre reading something, even a one-sitting short story or article, youre making a commitment. Youre making a lot more of a commitment because reading is in fact extremely interactive from a neurological point of view. Your brain lights up a lot. Whereas [listening to] music is more like something that happens to you, reading is something you do,” Atwood said.

via Margaret Atwood says Twitter, internet boost literacy – Arts & Entertainment – CBC News.