fame as fame

celebrity by becoming a vicarious life, virtual without virtue.
we/s/he become your fantasy. something others do, that has no meaning. defines why it isn’t that different, nor, at least, any better to rich than what you have and do.
see how unhappyy they are.
gee, she sells jewelry now, and a case for cell phones.
Going shoppin dear….

gotta buy to get by

bindings

photography as camera is bound closely to things, those things out there. making the camera work in other ways, to other ends, means overcoming your bounded world in which this case is the only case, the only use.
first, break your idea, then you can develop an alternate, a replacement.