A bad plan for success… Locate a business, perhaps your business… got it… Next, check your charges for Shipping and Handling… the S&H plan component. If you use this as a profit center, you are playing doom without a lantern. The game you are playing, the portion of the profit curve you are climbing is at the wrong end of a curve. You will fail if you rely on shipping and handling components. This is customer service, not profit and loss.

The key to customer service. Beat their expectation, not yours. If you can’t do better than the customer expects, then they will not remain a customer. Pointing out the legalese, or the original package, or the onsite footnotes will not retain customers, nor develop your brand. Lawyers play to lose, it increases hourly billing. Don’t let lawyers run your business, or they will run you out of business.