At any starbucks, you find them seated, legs folded under, computer open. The lads and ladies laptapping away for hours, not caring that it impairs their eyesight all their days.

with an engineer’s logic, he laid out his reasons for returning to the fray. Search determines where users go online, and search advertising is the most powerful economic force on the Internet. The business is too important to be controlled by a single company, he says.

search is only the low profit portion of sales results. the yellow pad always beat the yellow pages. still does. google didn’t make your business, google can’t save your business.