Working cheap

Work on the cheap. This puts you in competition with your customers, and it puts you in the crowded end of the pool. You are also, always, at a disadvantage, since you are competing with yourself…

The cheaper you get, the closer you are to going out of business.

Blood Pressure Meds

BP meds don’t work for at least half the people taking them.
doctors believe that they don’t work because people don’t take them, or don’t take them correctly.
Doctors don’t believe you.
It may be that people stop taking them, because they don’t see the results the doctors promised.
The medical businessmen think you stupid, or a liar. Sometime both.