Artforum is a magazine that I read for the ads. It was a west coast percolator. It went east, where publishers and advertisers were. So it goes.
I pick it up irregularly, but next month is their Vogue issue, big thick and full of glittery ads– what-who-how much.
but it is fun, and a catalog of names. I flip through for the ones I don’t know.

after artforum