New Marketing Technique: Keep It A Secret

I went to the Ft Worth Art Festival, only the 5th AF I’ve ever attended. Back in CAL they’re always teamed with “wine”… This wasn’t and was a much nicer event.

But oddly, there were several exhibiters that posted “no photographs” signs. Like all good photographers I took photographs anyway. Pictures of people. Blurring by, what in most cases, is pedestrian art that is bigger than it is interesting. And in two cases the artist-exhibiter became upset with me for photographing — in the one case I was photographing the sign and told the AE that. When he remarked that he thought that was a “stupid thing to photograph” I replied that it was the smartest thing in his booth, also the most interesting.

None of the booths marked as “secret. eyes only” were manned by Texans.

Oh, Part II:

it was a very rare… none … booth that had flyers or cards out. My wife had to ask each and every person she was interested in for a card.

Is this the new wave …. KIAS… keep it a secret.

— it was great to take Mona home (for those Texans who know)