Why They Can't Win

Many of those suffering souls, suffer not because they are talented, but because they are not talented. Skilled, but without a reason to be.

They are not successful, because they don’t understand why they aren’t successful.

In Case–

In case you didn’t know: they didn’t hire you for the photograph. They hired you for the experience.
there are many corollaries to this, though you probably won’t understand, or develop them all. This is a place to start understanding your business and how to place it into other peoples lives, needs.