Are blogs retro yet?
the flat spot of progress
Ten years in the trenches of online marketing and he affirms dependence on Google Adwords. A strongly held belief. Is it justified by his own dataset?
Nope. His largest accounts entered his sales pipe from a source other than google. His high turns customers however were looking on google and clicked his words. If you’re selling depends, “Depend On Google.”
Google, the penny saver of online penny pinchers.
How a bout a penny a word for this idea.
The world of art is full of money, at least it attracts the moneyed minority. But do they give or do they buy? Which, why?
Arts groups are usually setup as non-profit. This means a tax structure which requires publishing some of their financials. I say ‘some’ because like all things legal there are ways of hedging. Some forms of this hedge are techniques of aggregation or dis-aggregation of the base data. Any second year accountant can do this for any half assed lawyer.
In working out how art is marketed, I discovered, by working with the 990s, that for some rich locations, the 990s were an early indicator of the financial tide.
990s predict a fall. unfortunately, not the rise.
Try it yourself. You will be spooked.
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