“Logic will get you from A to B. Imagination will you take you anywhere.” (Einstein)
Market Strata
how many clusters or nodes form in the market?
how distinct are they; well shaped?
most first pass analysis can determine groups of 3 — low, mid, high. typical numbers for ‘skill’ or ‘desire’ based goods can be clustered following the fives: 5, 50, 500
All the women
All the women in my life have thrown away the books in my life at some point in my life.
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