J* had made dye transfers for seven years before discovering maxima for a project… shooting Fuji color color negative, turning those into separations for printing on orthomatrix demanded finely skills. printing direct to the Maxima paper lost nothing,  image impact or values.

maxi-word — p2

as likely: some copywriter in the marketing department had to write a point of distinction about a paper surface .. and without experience about the origins of the term and its use the event industry came up with a term suitable to this age the age of the digital copy.. and the need to protect property.. appealed to their photographers incentive structure.. finding ways to open their wallet..