Which Size Sells?

This question is what prompts pixel people the world over to pause, to upgrade, to worry endlessly.
I wondered, but not long. Over the past several months I’ve been coaxing information from three general sources about sales. These sources are more the low volume direct to collector/buyer sale.

Sources Of Information

The sources have been
galleries — 4 in three different cities.

I assume that they serve different, maybe even, very different client types, with different tastes and aesthetics.

online paper sales companies — 2

Their sales probably overlap although not much. Most buyers, like me, likely stick to one supplier and await ‘specials’ provided the regulars.

frame sales from —

1 online vendor, and a chain sales shop. I was given information from two different stores in the chain about the size frame they sold in bulk to single users. I asked this question believing that this person was framing for sales rather than for their own personal use.

The Answer

// coming soon

Another Answer

During the course of this, I was told by one of the gallery owners that she noted that if the buyer purchased a large print (larger than 24″) she did not see the buyer as frequently as the person buying the smaller prints. In fact in her contact data base she marked the person differently than she marked “collectors” making a first purchase. Every gallery kept track of collectors and treated them differently than purchasers. This goes so far in one case that the gallery provides a smart-phone app for collectors.

digital Divide

Is it better to shoot bigger, or more? Is there a better or only a difference? Is film always better than digital, never, sometimes, maybe only for the time being?
If you were shooting film decades ago, you would have had access to 110 and 8×10. The 8×10 would have had film available from no less than 5 manufacturers each offering multiple emulsion types in B&W and in color. You could have made choices for type of light. Indoor, outdoor, tungsten, strobe. Oh, that would have included multiple types of tungsten.
At one point a film supplier in Manhattan listed more than 80 film choices for 8×10. Truly a golden age, as long as you could decide, then work. The task was made easy only by knowing what you intended to do with the image. Sometimes that was the harder part.

Legibility vs. Detail

Which brings us to the central question of the photographer picking among technical options. I assume that you have the basic craft skill and so the choice becomes aesthetic and financial. I also assume that you want to own your tool. Most artists do, because of the feeling of commitment as well as the advantage of spontaneous action. In photography, in a large enough town, or with enough credit, you can always rent, either locally or by the internet.
What makes this image so effective?

02B15ECB-75F8-465F-8EBC-8C65F5A079A2.jpg
Is it the detail? Look closer. There is detail, but not as much as the rabbit had. Nor is there as much detail as would be captured with today’s best glass and chip. Yet the image is legible. More importantly it answers “if looks could feel” questions. This image captures the imagination of the viewer. The rabbit has both soft fur and coarse fur.
This could sell children’s clothing, furniture, even makeup. It, of course, wasn’t designed as an ad. it was meant by the artist to be complete, not edited.
It presents itself completely, legibility, with only enough detail to achieve the goal.

The Need Of ADs To Crop

This sheet shows the crops to photographs of Tony Ray-Jones. The original photographs were made by Ainslie Ellis in 1970.
These grease pencil marks are turning the square format into the verticals used by magazines. They turn them into portrait mode, used by magazines. 393EFDD5-7183-4DB5-907A-AA951D7BF896.jpgThe natural order of cameras is landscape format. This is how our eyes are arraigned and it gives us our peripheral vision. The 120 square of Hasselblad and Rollei makes either published form possible. Different art directors or different purposes give different crops from the simple square. Since the 120 neg is so much bigger than the 135, it gave flexibility to the editor without giving up to grain.

// MORE TO COME —