• Uncle Jack takes a picture of his new car. Perhaps, just to show off.
• Jax Insurance takes a picture of the dented car, just to prove the claim.
• Ford takes a picture of the car to convince Jack to buy a new car.
• Frank Et Al may take a picture to show the times, consumerism, technological logics, almost anything; maybe just the color in a sequence of colors. Forms from the world.

It is just a car. It is just a photograph of a car made with a camera. It holds, or loses our attention. Its meaning depends wholly upon our use, which changes.

It is just a car, it has no meaning until we are present.