Just a Photo of a Car

  • Uncle Jack takes a picture of his new car. Perhaps, just to show off.
  • Jax Insurance takes a picture of the dented car, just to prove the claim.
  • Ford takes a picture of the car to convince Jack to buy a new car.
  • Frank Et Al may take a picture to show the times, consumerism, technological logics, almost anything; maybe just the color in a sequence of colors. Forms from the world.

It is just a car. It is just a photograph of a car made with a camera. It holds, or loses our attention. Its meaning depends wholly upon our use, which changes.

It is just a car, it has no meaning until we are present.