Viewers. Readers

thinkers and collectors. dividing up the hits from the webship. it is the way of the web, without much of an answer to the why it is.

photography is of interest to those most interested in its mechanical methods. If I post something on a technical, a darkroom topic, that gets 4 times the hits of any other topic. So, why post anything but technical. Stick to great phrases like: dye transfer, or masking, or lith printing. That is where the searchers go. 

I ask myself that occasionally … the answer always comes to: I’m not selling hits, not selling anything. This post, indeed all posts are just an ongoing appraisal of my own for my own. 

Just a Photo of a Car

  • Uncle Jack takes a picture of his new car. Perhaps, just to show off.
  • Jax Insurance takes a picture of the dented car, just to prove the claim.
  • Ford takes a picture of the car to convince Jack to buy a new car.
  • Frank Et Al may take a picture to show the times, consumerism, technological logics, almost anything; maybe just the color in a sequence of colors. Forms from the world.

It is just a car. It is just a photograph of a car made with a camera. It holds, or loses our attention. Its meaning depends wholly upon our use, which changes.

It is just a car, it has no meaning until we are present.