need never enters the board room greed and fear of exposure are the emotions in the american boardroom\\ price theory, that thing you memorize. catachism of capitalism. works only on undergraduate exam papers. non parallel lines intersect is geometry, not political economy. euclid ain’t smith; neither fresh water, not salt water theorems of exchange. — spare parts, flawed exchange mechansimos —- they’re worried about us taking their guns, all the while they steal our words. —- religion is ignorance economics is arrogance art is elegance —- shirt turned inside out rebel with just cause; for a cause not just because —— appalacha coala / Cola — looking for the constitution if it isn’t in the constitution is it unconstitutional? — time to throw the baby jesus out with the bath water. — Trump lead by bluster, boast, and delay Bus driver,while boasting of his driving skill,kills 100,000
Packaging isn’t Making
people come to photography for many things. they stay for many other things. For some, it is because they don’t have anything else. For some others it is everything else.
Making products is complex; even more so in an age of hard supply and quick change consumer — the amateur has little drive to commit long term. Such a real-world makes manufacturers jumpy. Often they jump the wrong way.
Kodak failed the market. Kodak lost the market. Polaroid wobbled Kodak’s amateur market dominance, not by packaging, but by product. It was the product, not the package that gave Polaroid their position in stores and studios. Polaroid was founded on research and continued that dominance until they closed. They made mistakes, but it wasn’t mistaking the package for the product.
Branding review: Kodak, Polaroid —
Tip: when you call it Xerox, they’ve won. When ‘computer’ is spelled IBM, they’ve won.
Nothing says out of date more than a middle aged woman clinging to her girlish 20 something mannerisms.
Marketing Effort fades even faster than yesterday’s hair color.
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